JD opens premium store in Eastgate

More than 3,500 shoppers flocked to see the fantastic 7,929 sq ft store on its opening day. The store is located next to Pandora on the ground floor.

Known as the Undisputed King of Trainers, JD sells branded and own brand sports and casual wear. Customers will find Nike, adidas and The North Face alongside own brand labels such as Supply & Demand and The Duffer of St George.

Eastgate manager Ian Clark said: “We are absolutely delighted to welcome JD to Eastgate after much anticipation over the last few weeks. The new store is large and stylish and will make a real impact in Eastgate.

“JD is always a big draw thanks to its wide appeal for shoppers looking for great sportswear and leading fashion. It’s a perfect fit for Eastgate and will be a real destination store for Basildon.”

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JD manager, Emma Howell said: “Our opening day was insanely busy – we had more than 3,500 people through the doors. It was such a great atmosphere. We had a DJ instore and breakdancers, a football freestyler and a female beatboxer – she was unbelievable.

“The new store looks amazing. It’s the newest JD shopfit and we have the latest footwear and clothing from the top brands that people will see on social media. We have a much bigger range than Basildon has had before.”

Max Bohea from Basildon said: “I like the layout, it’s nice. It looks organised and it’s easy to find what you’re looking for.”

Samantha Gargano from Basildon said: “I think it’s great. It’s a massive shop and I feel it will bring so many more people into the centre”.

James Air, JD Group Acquisitions Manager, said: “Moving into Eastgate was an easy decision for us to make given the proven strength and popularity of the scheme.

“Our premium new store will replace the Town Square shop which we have been looking to relocate and improve from for some time.”